Financial and Commercial Effectiveness Coaching

High achievement in a tough commercial environment calls for excellent business and commercial acumen. Uniquely, JBC have designed this interactive, experiential program to lift commercial and financial acumen with a focus on driving improved business outcomes.

"I recently engaged Jayne to provide a solution that would develop and support commercial acumen ... Jayne was focused, flexible and committed to delivering exactly what was required. Her sales director and retail experience meant that she could relate to the audience, and apply real life examples and thinking to the content, ensuring it was relevant and impactful."

Capability Relationship Manager - Large Corporate


Benefits for Participants & Businesses

§ Confidence to ask pertinent questions in financial reviews and take accountability for driving    commercial outcomes

§ Learn practical and innovative actions to use financial measures and trends to make sound    business decisions and grow the business

§ Build the ability to discuss the financial health of a business, debate key business issues and    take a business to “the next level” in any number of circumstance

§ Ability to interpret key financial statements and to recommend how to drive business    improvements as a result


Program Structure & Content

Our tailored programs are flexible in terms of timing, format & content, and may include:

§ Key financial concepts, terminology and methodology to de-mystify finance jargon

§ Key financial statements and how these can be interpreted to improve commercial outcomes

§ Making Sound Business Decisions: reporting, analytics and business case methodology; ROI    evaluation and sensitivity analysis

§ Develop an understanding of how to influence key drivers such as value & profitability of a     customer, product or channel; drivers of business costs; pricing decisions and impacts

§ Overview of how your specific business makes and spends money; insight into relevant KPI’s,    financial and non-financial drivers


“This program helped change the focus from ‘going through administrative motions of our jobs’ to ‘where’s the opportunity for the business to make money from this’... ” 

“Besides the learnings, we had so much fun doing the exercises”                    



JBC - Simply Growing You & Your Business


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